Digital Technology is a colossal part of the creative media sector. This is because we have became more and more reliant on computers and other devices such as printers, telephones/mobile phones etc. The internet and computers have created so many jobs that if it wasnt for those devices, could never exist. Such as web designers, computer/console game designers and the like. Computers have became such a big part of everyones lives simply because it has speeded up the workplaces, made everything much easier to handle and organise, and frees up time for other things that previously might have taken a much much longer duration.
Copyright plays a huge role in the creative sector as if you have a certain design that you have created yourself and you specifically dont want anyone to copy/recreate what you have done, you can stop them by copyrighting it under your name and/or company. The only way they could copy or recreate it legally is if you gave them the privileges to do so. If they did so illegally you can take the person to court and sew. Also with copyright, file sharing is legal if the files you are sharing are not copyrighted files such as songs/movies/tv series etc.
Converging technology is means to transfer different formats/using visual and audio at the same time . Converging technology has made a huge impact to everyone, including the workplace. Web designers, for example, have a much easier job as they can now put both visual and audible formats on their websites. What this does is creates another aspect of the website to get information across, and to advertise also on their websites if necessary. It also helps certain people if you say wanted a tutorial on something, some people are auditory learners, some are visual. This creates a much easier way of teaching people in the workplace etc as they will learn much more efficiently.
The audiences will get less and less surprised as technology evolves, as they get higher expectations. This will then lead to creating a healthy competition to expand the creative media as there is a certain expectation of better quality each time something new has been created.
The multi - platformed approach that businesses have been taking branches out to other audiences, as it doesnt just focus on a small base of people, it applies to literally every one. for instance Orange have started to use Microsoft Windows in their phones, that has now branched out windows, which was only really for computers previously.
Converging technology can easily be exploited because you could use it for evidence in a murder trial. e.g. a video with no audio is nothing compared to a video with matching audio giving harder evidence.
YouTube is one of the biggest websites for videos and uses converging technology in most of their videos. It can be accessed from things such as computers, Macs and consoles. It is widely used all around the world due to its ease to find copyrighted music and clips from a movie and also the option to upload your own content for the world to see for free. You can also make a living out of making YouTube videos as you get paid for creating the videos from how many views you get.
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